Brand Management Job Profile And Description

Brand management involves coming up with marketing strategies and unique promotional activities that will increase the popularity of a particular brand among certain the target consumers so that they become more aware of it and maintain loyalty towards it. Brands are that distinctive feature of a product or service that sets it apart from other products and services in the same field and since it has a distinctive identity; it helps people to remember the product and its properties over others. A brand manager plays a big role in conceptualising and popularising the brand name so that it can beat competition and create a positive image in the minds of its consumers.

Brand Management Duties And Responsibilities                       

The duties and responsibilities of a brand manager involve

  • Help in creating a unique brand which will distinguish it from other similar products in the market
  • Use various promotional tactics to influence the customers so that they recognise the product immediately when they see the brand in the store
  • Build brand equity of the company’s products and ensure that the positive image is maintained
  • Work with other departments like the market search and marketing team
  • Review and analyse sales results

Brand Management Skills And Specifications

The skills and specifications that are required of a brand manager include:


  • Excellent communication skills, both written and verbal
  • Very good networking and organisational skills
  • May have to travel a lot

Brand Management Education And Qualification

The education and qualification requirements for a brand manager are as follows:

  • Four year bachelor’s degree in business management or an MBA
  • One can specialise in sales and marketing, advertising, PR or statistics

Brand Management Salary

The average annual salary of a brand manager can range from $59,000 to $99,000 although it may go up or down depending on the company and work experience of the candidate.

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