Internet Marketing Consultant Job Description and Profile

Internet Marketing Consultants have the responsibility of implementing plans and devising strategies meant for aiding the clients needed for selling the products and services. The person would have to take care of the advertising and public relations programs. These consultant research on the consumer behavior, motivate the consumers aptly for taking action for the best results. Internet marketing consultants use their researching powers for designing those approaches, which are specific to the requirements of the clients.

Internet Marketing Consultant Duties and Responsibilities

  • Designing, managing and implementing of the internet marketing policies, which would include everything from search marketing and blog implementation to link building.
  • Managing of regular tracking, carrying out report metrics and flagging the issues for the internal stakeholders
  • Developing, managing the budgets and metrics for the benefit of the organization.
  • Understanding and implementing the coding schemes for tracking the necessary items.
  • Analyzing, reporting the program performance and provide recommendations for suggesting the improvement in results through new programs.
  • Proposing new and effective internet marketing strategies for the benefit of the organization.
  • Creating the feature specification items for improving the website and different types of online projects.
  • Managing the day-to-day client along with the company relationships through the conference calls and presentations.
  • Offering leadership tips and guidance to the search engine marketers
  • Developing thorough and insightful suggestions for improving the technical, design, content and different types of optimization essentials.
  • Working on the company’s advertising and promotions with the clients and going for long tours for meeting with the consultants, clients regularly.

Internet Marketing Consultant Education, Training and Qualifications

Bachelor’s degree in Business with concentration in Marketing is highly imperative. Courses in law, advertising, finance etc needs to be done in order to acquire the much-needed expertise. Knowledge of the search engine-friendly, website designs, technical matters is highly essential.

Internet Marketing Consultant Degrees, Courses & Certification

Certifications on different facets associated with this field for obtaining a higher position are easily available which can help the professional to land a better job. Job openings in this field are quite vast since these professionals are in great demand.

Internet Marketing Consultant Skills and Specifications

  • Highly organized and responsible in nature.
  • Great Presentation skills.
  • Great communication skills
  • Excellent leadership qualities
  • Fluency in internet language
  • Ability to work under pressurized conditions
  • Self motivated and multi tasking abilities

Internet Marketing Consultant Salary/Wage

In July 2010, the salary offered to the retail sales consultant is $108,000 per year. However, the salary of the training consultant greatly depends on the nature of the job, the expertise and experience of the professional.



Internet Education Requirements