Media consultant profile and description

The job of a media consultant is to project a positive image of the company before the media personnel.  He interacts with media persons, makes press releases and ensures that the company enjoys positive reviews from the media.

A media consultant is also referred to a person who helps in the growth of media houses ad companies by providing them with sales, marketing and publicity recommendations.

Media consultant duties and responsibilities

The duties and responsibilities of a media consultant are:

  • Studying the working of a company, evaluating its products and preparing positive press notes
  • Organizing meetings with representatives of the press and making press releases
  • Making efforts towards building  a positive image of the company in the media
  • Take steps to keep up the good image of the company
  • Forms publicity campaigns in the television, radio, print media and social media on the internet
  • Collecting feedback about the company
  • Build positive relationships with media houses

Media consultant skills and specifications

The skills and specifications of a media consultant are:

  • Excellent knowledge about media and publicity campaigns
  • Excellent communication skills
  • Excellent public relations skill
  • Excellent ability to write creative press notes and press releases
  • Ability to work well under high stress
  • Creativity and innovation in formulating media campaigns
  • Ability to handle high pressure situations while attending media conferences or pres releases
  • A good knowledge about internet social media marketing
  • Ability to build good interpersonal relationships
  • High computer literacy

Media consultant education and qualification

The education and qualifications of a media consultant are:

  • A four years bachelor’s degree in media studies, public relations or mass communications
  • Experience of work in public relations for at least five years

Media consultants salary

Depending on the company, the salary of a media consultant may range between $30,000 and $100,000 per annum.