Media Consultant Job Description

Media consultant profile and description

The job of a media consultant is to project a positive image of the company before the media personnel.  He interacts with media persons, makes press releases and ensures that the company enjoys positive reviews from the media.

A media consultant is also referred to a person who helps in the growth of media houses ad companies by providing them with sales, marketing and publicity recommendations.

Media consultant duties and responsibilities

The duties and responsibilities of a media consultant are:

• Studying the working of a company, evaluating its products and preparing positive press notes
• Organizing meetings with representatives of the press and making press releases
• Making efforts towards building  a positive image of the company in the media
• Take steps to keep up the good image of the company
• Forms publicity campaigns in the television, radio, print media and social media on the internet
• Collecting feedback about the company
• Build positive relationships with media houses

Media consultant skills and specifications

The skills and specifications of a media consultant are:

• Excellent knowledge about media and publicity campaigns
• Excellent communication skills
• Excellent public relations skill
• Excellent ability to write creative press notes and press releases
• Ability to work well under high stress
• Creativity and innovation in formulating media campaigns
• Ability to handle high pressure situations while attending media conferences or pres releases
• A good knowledge about internet social media marketing
• Ability to build good interpersonal relationships
• High computer literacy

Media consultant education and qualification

The education and qualifications of a media consultant are:

• A four years bachelor’s degree in media studies, public relations or mass communications
• Experience of work in public relations for at least five years

Media consultants salary

Depending on the company, the salary of a media consultant may range between $30,000 and $100,000 per annum.