Fashion Merchandising Job Profile And Description

A fashion merchandiser is someone who works closely with a retail store to meet its financial objectives by finding out what kind of clothes to sell at the store so that it fits the ambience of the place, research the needs and choice of the target consumers and how to represent the merchandise at the store or boutique so that the consumer feels like buying them. They are very crucial in boosting the sales of the company as they are primarily responsible for creating strategies that will find out what the consumer wants, what the latest trends are and how to coordinate with the sales and marketing team to achieve the company’s goals.

Fashion Merchandising Duties And Responsibilities

The duties and responsibilities of a fashion merchandiser will involve:

  • Study the sales targets, create strategies to boost sales and stock up on the clothes and accessories accordingly
  • Interact with buyers, dealers and suppliers to meet the demands of the clients
  • Monitor customer feedback, studies fashion trends and sales reports and makes suggestions on inventory pricing on the basis of that
  • Create special displays, make promotional offers that will be profitable to the retail store

Fashion Merchandising Skills And Specifications

The skills and specifications that are required of a fashion merchandiser include:


  • Must be fashion conscious and aware of trends and practices in the fashion world
  • Should have good networking and communication skills
  • Must be good with numbers and have basic knowledge about computers

Fashion Merchandising Education And Qualification

The education and qualification requirements for a fashion merchandiser are as follows:

  • A bachelor’s degree in business management with specialisation in sales and marketing
  • A diploma or associate’s degree in fashion management or fashion merchandising

Fashion Merchandising Salary

The average annual salary of a fashion merchandiser is $37,000 for beginners which can go up to $45,000 or above.

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