Business Analyst Job Profile and Description:

A business analyst manager is in charge of performing detailed quantitative analysis to develop strategies for the success of the company.

Duties and Responsibilities

  • The main job of a business analyst officer is to handle business portfolio analyst, manage various statistical models and help in formulating portfolio strategies
  • He also has to make and conduct campaign management and analyse strategies by competitors related to various stages of customer and product life cycle
  • He must perform in-depth analyst for portfolio management and undertake strategy development
  • He must submit reports regularly on the basis of these analyses
  • He needs to conduct research studies to identify loopholes in their strategies and also discover new opportunities or areas to focus in
  • Some of them also have to develop business models related to customer modeling, customer segmentation and business forecasting.
  • He needs to document and analyze the required information and data
  • He needs to work with different business units and develop product propensity model which deal with acquisition, usage and retention and micro-segmentation
  • He needs to have a deep understanding of customer’s needs, transforming them into application and operational requirements
  • After identifying those requirements, he needs to provide solutions to meet company targets

Skills and Specifications

  • A business analyst officer must show strong analytical and problem-solving skills
  • He must be able to work in a team, leading and motivating them
  • He should be aware of the basic technical software and applications need in this line of work
  • Good communication skills, both written and verbal are important

Education and Qualifications

Those interested in this field need to a bachelor’s degree in mathematics, statistics, economics, finance or operational research. One can also go for an MBA and study marketing analyst. Besides this, prior experience in customer relationship management and credit risk management will also be helpful.