Marketing data analyst job profile and description

The job of a marketing data analyst is to gather information about market scenario, analyze it and present the reports to the management so that the information can be used to deliver products that are suitable for the current market scenario.

Marketing data analyst duties and responsibilities

The duties and responsibilities of a marketing data analyst are:

  • Conduct market surveys in order to accurately assess market situation
  • Analyze the results of the survey
  • Prepare reports that can be used by product development department
  • Work with the other departments of the company in order to coordinate resources such that it suits the market scenario
  • Document and computerize all the research and survey data
  • Assist in product design and completion and ensure that the demands of the market are met
  • Perform checks for quality control in the company
  • Perform risk analysis before the product is released into the market
  • Conduct surveys to gather customer feedback about the company’s products

Marketing data analyst skills and specifications

The skills and specifications of a marketing data analyst are:

  • Excellent ability to analyze data
  • Ability to categorize important and unimportant data
  • Good organization ability
  • Good decision making skills in order to assess the market scenario from the results of the survey
  • Good communication skills and customer service skills
  • Ability to meet deadlines and work under pressure
  • Must possess the ability to work in a time and individually
  • Sound knowledge in computer applications

Marketing data analyst education and qualification

The education and qualifications of a marketing data analyst are:

  • A bachelor’s degree in the related field of work

Marketing data analysts salary

The salary of a marketing data analyst ranges between $35,000 and $60,000 per annum.