Advertising Account Manager Job Profile and Description

Advertising plays an important role in promoting the business of a company. Hence companies and organizations employ advertising agencies for initiating and promoting their products to the public. It is the Advertising Account Manager who acts as a link between these companies and the public. The advertising account manager represents the company itself and interacts directly with clients. It is his duty to establish, maintain client- firm relationship thereby helping both the firm and the client.

Advertising Account Manager Duties and Responsibilities

  • Meeting with prospective clients in order to gauge their advertising and marketing goals.
  • Working with clients to establish a budget for their projects and ensuring that the projects are completed within the stipulated time and budget.
  • Pitching of project ideas to clients thereby helping the clients in generating novel concepts for the advertising firm’s creative department.
  • Communicating differences or objects voiced by the client back to the creative team thereby ensuring that all necessary or requested changes are implemented.
  • Paying strict attention to operation of campaigns, to the client generated feedback and creating adequate amount of networking and relationship building.
  • Managing varied tasks and responsibilities of advertising account management in order to make the organization run smoothly.

Advertising Account Manager Skills and Specifications

  • Multi- tasking abilities.
  • Responsible.
  • Ability to monitor necessary areas.
  • Great communication skills.
  • Good marketing and advertising abilities.
  • Patient and organized.

Advertising Account Manager Education and Qualifications

  • Bachelor’s degree in subjects such as advertising, marketing or┬ábusiness administration.
  • Pre professional experience such as internships, work studies, undergraduate research projects or even experience of working in advertising firms is an added advantage.

Advertising Account Manager Salary

According to Payscale, the average starting salary for advertising account managers is approximately $37,000 annually.

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