Marketing intern Job Profile and Description

Companies are always on the lookout for young, energetic individuals, who are enthusiastic about their work and willing to learn. Interns fit this bill and undertake internships in these companies to gather work experience, even before completing their studies. In some cases they also get paid for the jobs. Marketing is a very important aspect of a company’s image and interns get the opportunity to interact with the consumers to promote the firm’s brand.

Duties and Responsibilities

  • Marketing interns have to learn the basics of advertising like doing media research
  • They must know about product management by helping to compile and prioritize features
  • They must study the demographic details of the target consumers and help in forming strategies to attract them
  • They need to actively send responses and follow up on that
  • They must file records and engage in database research
  • Interns need to compile a list of targeted resellers and mail them frequently and may have to follow up with a phone call
  • By contacting potential clients, they have to give an overview of the products and the salient features
  • Interns must help with public relations, copywriting, customer follow-up and other events
  • They would also need to prepare weekly reports and give the latest status of their work

Skills and Specifications

  • They must be highly motivated and energetic
  • They should be willing to work hard and do a lot of leg work
  • They must have good communication and interpersonal skills
  • Negotiation skills and tact also help in this field

Education and Qualifications

Marketing interns are students pursuing degree or diploma in business management. They may also be pursuing courses in the field of advertising, public relations and marketing. Any prior work experience, even within the campus, looks good on the resume.