New Product Planning Job Profile and Description

The New Product Planner has the task of managing a specific product or group of products manufactured by the company or the corporation. They are expected to drive revenues for their employer by increasing the product’s sales and visibility. He has to interact with all other departments within the company in order to develop successful strategies for the successful operation of the company. They are aided with the support staff, whom they supervise and direct so that they get ample assistance in their tasks.

New Product Planning Duties and Responsibilities

  • Making the product assigned to the organization profitable and beneficial in nature.
  • Carrying out extensive research of market trends, pricing policies etc.
  • Communicating the goals to the staff and gathering the information needed to carry off the task presented to them.
  • Submitting progress reports to the superiors in order to give them an idea of how the product is being designed and planned.
  • Taking support of other departments in order to succeed in the job of new product planning.

New Product Planning Skills and Specifications

  • Great planning and organizational abilities
  • Ability to coordinate
  • Good analytical skills and ability to examine all aspects of a product
  • Excellent communication skills
  • Good sense of sales, marketing and advertising.

New Product Planning Education and Qualifications

  • Bachelor’s degree in business administration or any other liberalĀ arts.
  • For those who wish to apply in technical industries they should find a degree in a related field.

New Product Planning Salary

  • According to, the salary of new product planning manager $59,730 and $98,853. However the salary of new product planning manager largely depends on the factors like the nature of the employer, location, educational qualifications and years of experience.