Non-Profit Marketing Job Profile and Description

Those individuals who enter the non-profit world of marketing are charged with the responsibility of ensuring that charitable contributions are being properly collected and utilized for the needy ones. These Non- profit marketing specialists are not only advocates, they are also skilled in organizing charitable functions. These individuals are employed in different types of non- profit sectors and almost all of them possess a tremendously strong fundraising skill. The duties and functions of these professionals have been described below.

Non-Profit Marketing Duties And Responsibilities

  • Promoting human rights of all individuals regardless of race, creed, religion, gender or anything else.
  • Playing an instrumental role in the fundraising activities.
  • Understanding people, their motivations when it comes to contributing thereby taking active part in public relations, fundraising and similar types of activities.
  • Playing an important role in marketing for the non-profit organizations.
  • Interacting with the local media, contributing to political campaigns and representing the non-profit interest groups etc.
  • Participating in gifting requests from individual donors, applying for grants, and hosting special events of the non- profit organizations.

Non-Profit Marketing Skills and Specifications

  • Great planning and organizational abilities
  • Great creative sensibilities
  • Good analytical skills
  • Excellent communication skills
  • Good sense of sales, marketing and advertising.

Non-Profit Marketing Education and Qualifications

  • Bachelor’s degree in business administration with specialization in marketing is imperative.
  • The salary of Non- profit marketing specialist largely depends on the factors like the nature of the employer, location, educational qualifications and years of experience.

Non-Profit Marketing Salary

  • Non- Profit marketing managers in upper level positions earn more than $90,000 annually.
  • Those Non- Profit marketing managers who are employed in a public relations earn between $50,000 and $57,000 per year.



Non Profit Job Duties