Retail Marketing Job Profile and Description

Retail marketing managers play an important role in every company for they coordinate with the marketing research departments and the product development department in order to establish strategies for marketing retail products. Product, price, place and promotion are the most important in the marketing world and the  retail marketing managers ensure that their strategies take care of these four aspects appeal to their audience.

Retail Marketing Duties and Responsibilities

  • Supervising subordinate marketing professionals and assigning tasks to them in order to ensure successful completion of the project.
  • Contributing to the sales and marketing team in matters of market research, sales, and advertising.
  • Generating leads by identifying the potential global markets and also determining the demand for products and services offered by the company.
  • Creating marketing strategies based on the buying trends and changing consumer income information.
  • Implementing the strategies with the goal of achieving predetermined company objectives thereby ensuring the success of the company.
  • Establishing customer satisfaction programs and creating promotional packages with the aid of the coupons and incentives along with the materials for media distribution.
  • Allotting the stipulated budget among marketing campaigns, promotional tools and advertising strategies.

Retail Marketing Skills and Specifications

  • Critical thinking skills
  • Great creative abilities
  • Ability to communicate with individuals
  • Highly organized
  • Skillful in matters of marketing
  • Great managerial skills

Retail Marketing Education and Qualifications

  • Bachelor’s degree in business administration with specialization in marketing or in international business is highly desirable.
  • Five to ten years experience in related field is an added advantage

Retail Marketing Salary

  • Salaries of the retail marketing managers depend on the size, location, nature of industry of the company.
  • Average annual salary for marketing managers is about $120,580.