Wholesale Marketing Manager Career Description

A wholesale marketing manager works to increase the sales of a wholesale firm. He or she formulates different marketing strategies and conducts varied marketing activities keeping the strategies in mind. Different marketing activities may involve point of sales activities, discounts on bulk buying, differentiated pricing strategies, etc. Candidates who want to become wholesale marketing managers should hold at least a degree in master of business administration in the marketing specialisation. Also candidates who have about 5 years of experience in the field of wholesale marketing will be preferred over others. Candidates should also possess good interpersonal skills, excellent communication skills. He should also be a good team player and an inspirational character for those working under him.

Wholesale Marketing Manager Job Career Description

  • A wholesale marketing manager should undertake different marketing activities under the purview of the marketing strategies developed by the marketing department of the firm in consultation with the top management.
  • Conducting a thorough research on the local population, their demographic details and their needs would go a long way in arriving at a short list of inventory that should be stocked in the wholesale store.
  • A wholesale marketing manager should maintain good relationships with the distributors, manufacturers and suppliers so that inventory can be stored and replenished as and when needed.
  • A wholesale marketing manager should also increase the profits of the wholesale firm by arriving at appropriate pricing strategies for various products.

Wholesale Marketing Manager Career Salary

Candidates who want to become wholesale marketing manager can find many opportunities particularly in sectors like beauty supplies, auto or car dealership, retail or wholesale distribution firms, women’s apparel, oil and gas, etc. Candidates who have 4-8 years of experience would be preferred for the role of a wholesales manager. According to the salary estimates by National Salary data and released by Pay Scale, the annual compensation of a wholesales manager ranges from $26,000 to $80,000 with the median salary being $57,000 per year approximately.