Business Marketing Career Profile and Description

The business marketing executive or professional works with the sales, marketing and business development team to focus towards product development and to grow the business in all the respective channels of distribution of an organization.

These professionals work for the development of new business, perform sales analysis, review the marketing budgets and financials, and maintain the corporate and media relations effectively.

Business Marketing Duties and Responsibilities

The job responsibilities are as follows:


  • Conducting the marketing communications and promotion planning in order to support the short term and long term business goals.
  • Developing and managing sales support tools and reporting tools.
  • Identifying and implementing the management needs.
  • Developing periodic business plans in coordination with the managers.
  • Development of the pricing and the proposal models.
  • Implementing the marketing plans of the organization at the time of need.
  • Maintaining the records of the sales calls, presentations and the follow up activities.
  • Planning and executing seminars and events.
  • Creating promotional materials such as advertisements, flyers etc.
  • Managing the various online advertising campaigns.
  • Indulging in preparation of presentations and negotiation of contracts.

Business Marketing Skills and Specifications

The required skills and abilities are as follows:

  • Working knowledge of Microsoft Office tools, Adobe InDesign etc.
  • Knowledge of graphic design and desktop publishing.
  • Knowledge of social media marketing.
  • Ability to lead internal and external teams.
  • Excellent presentation and communication skills.
  • Willingness to take risks by implementing innovative ideas.
  • Ability to multitask.
  • Ability to coordinate well with the marketing departments and customers.
  • Good negotiating skills.

Business Marketing Education and Qualification

The educational requirements for the post of Business Marketing are as follows:

  • Master’s degree or Bachelor’s degree in Business Administration/Accounting and Finance/Marketing management or any other related field.
  • Experience in B2B marketing or Direct-consumer marketing preferred.
  • Prior experience in marketing administration and visual merchandising preferred.

Business Marketing Salary

The average salaries of the business marketing associates range from $30,000 to $60,000. After a certain degree of experience, the salary range may increase to $50,547 – $91,556.

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