Marketing Officer Job Description

Marketing Officer Job Profile and Description

A Marketing officer coordinates various markting activities of an organisation.His job consists of developing various marketing concepts, endorsements, managing special events and promotional seminars for a product or services.

Duties and Responsibilities

• He has to develop good relations with media and staff.

• He has to perform the duties assigned by the marketing manager.

• He is responsible for organizing marketing campaigns.

• He has to be present on all marketing events and presentations.

• He has to give his assistance in achieving precise targets and objects planned by the company.

• He has to maintain a communication between internal and external dealers.

• He has to meet the deadlines given by the company.

• He has to present his writing and proof reading skills under the guidance of marketing manager.

• He has to provide satisfactory data to the marketing manager for valuable budgetary management of specific activities.

• He has to ensure that there is proper distribution of all printed advertisements to all departments of the company.

Skills and Specifications

• A marketing officer should be creative and innovative in his ideas.

• He should possess good written and verbal communication skills.

• He should be highly positive in his thoughts.

• He should be meticulous in performing every job.

• He should have decision making ability to handle various campaigns on his own.

• He should be able to take challenges and can work under pressure.

• He should have perception of changing marketing policies.

• He should have knowledge about the latest technologies and market trends.

• He should have teamwork skills.

• He should have good interpersonal and marketing skills.

• He should have strong convincing power.

Education and Qualifications

For becoming a marketing officer one has to acquire a bachelor’s degree or diploma in marketing field. MBA is preferred in majority of the companies.