Marketing Officer Job Profile and Description

A Marketing officer coordinates various markting activities of an organisation.His job consists of developing various marketing concepts, endorsements, managing special events and promotional seminars for a product or services.

Duties and Responsibilities

  • He has to develop good relations with media and staff.
  • He has to perform the duties assigned by the marketing manager.
  • He is responsible for organizing marketing campaigns.
  • He has to be present on all marketing events and presentations.
  • He has to give his assistance in achieving precise targets and objects planned by the company.
  • He has to maintain a communication between internal and external dealers.
  • He has to meet the deadlines given by the company.
  • He has to present his writing and proof reading skills under the guidance of marketing manager.
  • He has to provide satisfactory data to the marketing manager for valuable budgetary management of specific activities.
  • He has to ensure that there is proper distribution of all printed advertisements to all departments of the company.

Skills and Specifications

  • A marketing officer should be creative and innovative in his ideas.
  • He should possess good written and verbal communication skills.
  • He should be highly positive in his thoughts.
  • He should be meticulous in performing every job.
  • He should have decision making ability to handle various campaigns on his own.
  • He should be able to take challenges and can work under pressure.
  • He should have perception of changing marketing policies.
  • He should have knowledge about the latest technologies and market trends.
  • He should have teamwork skills.
  • He should have good interpersonal and marketing skills.
  • He should have strong convincing power.


Education and Qualifications

For becoming a marketing officer one has to acquire a bachelor’s degree or diploma in marketing field. MBA is preferred in majority of the companies.