Public relations fashion job description

Public relations fashion Job Profile and Description

In the fashion world, it is very important for designers, corporate houses and retail stores to publicise their products and build and maintain a positive public image. Public relations (PR) specialists and publicists help these companies or individuals to do that.

Duties and Responsibilities

• PR persons in the field of fashion need to creatively think of ways to promote and keep the company’s brand name in the public eye
• They select information about a new fashion line or products that they would want to share with the consumers
• They also need to write press releases and conduct press conferences in order to distribute this information different media like television, newspapers, magazines, radio and the internet
• They are also responsible for interacting with media and answer questions, especially if there is a crisis or any problem from outside sources
• They must maintain a good network and have professional relationships with media personnel
• They must have knowledge about the products
• They should follow and keep themselves updated on the fashion styles and also learn about the demographics of the consumers to know whom to target

Skills and Specifications

• A fashion PR person requires excellent written and oral communication skills
• He must also be able to present the information for the public in a clear and attractive way
• He should have basic knowledge of journalism, like knowing how to write press releases etc
• He must possess good interpersonal skills
• He must also have good time management and multi-tasking skills
• He should know how to work under pressure

Education and Qualifications

A degree or diploma in mass communication with specialisation in journalism, public relations and advertising is helpful. A degree in fashion designing and merchandising will also help the candidate know about the different nuances of the job.