Public relations officer job description and profile

A public relations officer (PRO) presents the face of the company to the outside world by communicating with the media and acting as the company spokesperson. The PRO is responsible for releasing press statements about the policies of the company. In times of crisis, it is the PRO who has to deal with the public and answer their queries.

Public relations officer duties and responsibilities

The job of a PRO is very responsible as the performance of a PRO decides the reputation of the company in the eyes of the public. The duties and responsibilities are:

  • Maintaining the reputation and goodwill of the company
  • Advertise and market the products and services of the company
  • Conceptualize, planning and execution of public relation strategies
  • Writing press releases and checking the other means of company publicity critically
  • Preparing annual reports that are to be released to the public
  • Taking care of the interactions between the company and the public by setting up press conferences, giving out newsletters and brochures and organizing an open house once in a while
  • Conducting regular market research to confirm the market trends and ensuring that the company stays in the limelight
  • Keeping the company website updated

Public relations officer skills and specifications

The skills and specifications of a public relations officer are:

  • Exceptional communication skills and interpersonal relationships
  • Brilliant strategist in order to maintain a good reputation for the company even in times of crisis
  • Good writing skills
  • Keen sense of spotting the swinging market trends
  • Has to be outgoing and friendly
  • Quick wit and a tremendous presence of mind in order to field questions about the company
  • Excellent sales and marketing skills
  • A brilliant troubleshooter

Public relations officer education and qualifications

The education and qualifications required for a PRO are:

  • A post graduate degree in public relation and business management
  • A degree I, communications, journalism or mass media is sufficient if the applicant has exceptional PR skills

Public relations officer salary

The salary of a PRO ranges between $30,000 and more than $100,000 per annum depending upon the company in which the PRO works.